Executive Viewpoint 2015 Prediction: Accellion – How Custom Enterprise Mobile Apps Will Improve the Bottom Line
There is a distinct lack of enterprise-grade mobile apps, despite the fact that consumer app stores continue to grow at exponential rates, and enterprise employees use multiple devices a day. Enterprises must strive to shift this trend, because of the benefits they can see from implementing strategic mobile policies.
In 2015 enterprises will have to develop new, native applications that take true advantage of the mobile device form factor and create streamlined business processes. The IBM/Apple partnership and HP’s push into the mobility market illustrate just how large this market has the potential to be, which is why I think 2015 will be the year of enterprise mobile applications.
So far the apps created for enterprise use have been a mobile skin on existing desktop solutions. However, these kinds of applications are a Band-Aid, and are not solving a pain point in a way that improves ROI or business value. Customized apps not only utilize all of the native hardware offerings of newer devices, but they also specifically offer vertical industries a way to improve the productivity of their mobile workers. This can lead to time savings on the part of end users, as well as decrease the amount of time IT teams spend looking for workarounds when out-of-the-box solutions don’t offer what they need.
Here are three areas that illustrate how including customized or industry specific enterprise apps into your mobile strategy can improve an organization’s bottom line:
Employees are using mobile devices for work activities, whether its been sanctioned by their organization or not, because employees want the ability to work wherever. However, when they’re using the same consumer apps to share vacation photos, and confidential work documentation, your enterprise has the potential for a major security breach. If you deploy enterprise-grade mobile apps to help your employees share confidential contracts with partners or track deal data through CRM solutions, you will improve the security of your business data, making your company less likely to risk a data leak or breach.
Improved productivity is the second big benefit that enterprises should consider when they’re determining how to put together a policy or plan that includes business-specific mobile apps. US Census data shows that in the past 20 years, workers have increased their productivity by 25 percent, due to the availability of mobile technology that enables them to work more flexibly. Deploying specific enterprise-grade apps will encourage more workers to utilize mobile technologies, enabling them to work wherever, and get daily tasks done more efficiently.
By increasing data security, and improving productivity, enterprises will see rapidly growing ROI on their mobile investments. In data analyzed by ESG, enterprises saw an average ROI of 372 percent in five months, after deploying an enterprise-grade mobile file sharing solution, as opposed to allowing their employees to utilize consumer-grade solutions ad hoc. The ROI is recognized not just in employees getting work done more quickly, but by avoiding an expensive data leak. The average cost to a company for a data breach is $3.5 million, according to Ponemon Research. Avoiding that by deploying enterprise-grade mobile apps for day-to-day work with business content and information is a no-brainer.
Enterprise mobile apps can be customized to fit the exact workflows your employees need, making your organization more secure, and more productive. If your organization has yet to start benefiting from enterprise apps, use these three points to clear the way and show executives how a strong mobile strategy with customized apps can improve the bottom line of any organization.