There are a few key things that play a role in convincing someone whether or not to buy a product. Obviously, people want to purchase items that they need, or provide them some sort of service. However, this doesn’t mean that people will always buy something just because it fits that criteria. This is where the psychology of ecommerce comes into play. Understanding behavioral triggers in ecommerce can be the difference between running a profitable store versus one that struggles to make a sale. These are some of the most important things to know about behavioral triggers in ecommerce.
Email Is Your Friend in Behavioral Marketing
As many as 39 percent of marketers have found that sending emails based on the behavior of potential customers is the most effective way to boost sales through email. That’s saying something, as email is regarded by many marketers as the best way to reach customers for consistent conversions. Yet, despite the potential gains of using behavioral email marketing, a mere 20 percent of marketers are using this highly effective practice.
There are a few steps involved in effectively utilizing behavioral email marketing. The first steps are to begin tracking the behaviors of customers, and getting them to sign up to receive emails from your brand. Once you have fulfilled these two objectives, it’s time to start using these tools to increase revenue.
After someone signs up for your ecommerce store’s email list, you’ll want to send them a welcome email. This should be a highly visual, engaging email that invites them to check out some interesting features about your store and site. Basically, you want to reinforce the fact that the customer made the right decision by giving you their email. Do this by showcasing what makes your store unique from the rest.
Now it’s time to start sending emails based on behaviors. There are a few key behaviors that are highly effective at getting people to spend more money at your ecommerce store. The most important of these is alleviating cart abandonment. Cart abandonment is a huge problem for ecommerce retailers of all types, with an average rate around 69 percent. Sending reminder emails to people with a link to their abandoned cart can redeem some of these abandonments.
There are other behaviors, however, that can be tracked and used to increase sales. Building a map of a customer based on their search preferences allows ecommerce store owners to send highly targeted emails when new products fit a consumer’s profile.
Make Your Brand Fresh
People simply aren’t going to respond as well to your ecommerce store if they find it outdated or feel it doesn’t visually appeal to them. This all begins by using a logo maker to get a professional-looking design. It only takes a fraction of a second for consumers to make a judgment about the design of your ecommerce site. It needs to be on-point or else you’re not going to get or retain customers.
Understanding the aesthetics of your brand is a crucial way to benefit from the behavior of your customers. Consumers just aren’t going to be willing to spend money on your site if they don’t feel comfortable with its vibe and user experience. Better-designed sites don’t just look better, they build trust in your customers. Why would anyone want to purchase products from a brand that can’t even keep its own image together? Failing to take design and user experience into account can be a death warrant for ecommerce stores.
Behavioral marketing allows ecommerce store owners to tap into important information about their customers. It’s key that you try to take advantage of this resource if you want to make the most out of your online business.
