Wednesday, Jan 17, 2018
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3 Strategies to Avoid Long-term Hurricane Impacts on Your Business

Hurricanes Impact Business

Businesses in the path of a hurricane are often forced to shut down for days or even weeks to repair damage. Especially during the 2017 season.  We’ve been hit hard in the United States and hurricane season is not over yet. While the potential impact of structural damage to a business’s office is significant, the digital footprint of a company is often housed in the same building. Damage to digital assets, including PCs and servers, can cause data loss and application outages resulting in lost revenue and lower employee productivity long after the drywall has been replaced. Businesses must have a plan in place to protect the data and applications needed to run the business.

The good news is that with little effort, the effects of a hurricane on your digital assets can be completely avoided. Your business can implement a simple disaster recovery plan to eliminate data loss and minimize application downtime.  Successful disaster recovery plans are frequently built on one of three strategies: backup, cloud backup, and cloud-based business continuity.

1. Back Up That Data

Backup is the process of software or an appliance copying data and applications to a second location. With basic backup, the business is responsible for testing and recovering the data to a new location.   Backup is a good option for a business with more than one physical site where the second site is outside of the path of a hurricane. One downside to backup – it can be time consuming to manage. All-in-one backup appliances make the process simpler by combing the backup software, server, and storage into a simple to manage box. The key to success with simple backup and recovery is to make sure your team performs weekly recovery tests to verify that the data can be brought back in short order.

2. Cloud Backup

Cloud backup is a cost effective method of ensuring that a company’s data is safely offsite and on a separate grid. With Cloud Backup, data is uploaded to a hosted, secure cloud location on a regular basis. With a good cloud backup provider, businesses are able to access the data in the cloud during times of disaster. Since most IT organizations don’t have the budget for a secondary site or the time to manage offsite storage, cloud backup is a great option to ensure full recoverability during a hurricane. See how much it would cost back up your environment to the cloud with a cloud cost backup calculator.

3. Cloud Continuity

With Cloud-based business continuity, a business keeps a copy of their data and applications in the cloud updated in near-real time. In the event of an impending disaster, a business can run their applications from their backup cloud location and not miss a beat during the storm. Disaster is completely averted, no recovery necessary.

Many companies advertise this as DRaaS (Disaster Recovery as a Service). When looking for a provider, be sure to check for one that has support for a wide variety of applications, both physical and virtual support. With the right provider, like the secure Unitrends Cloud, businesses can protect their data and applications, and keep them up and running at a cost significantly lower than building a second DR environment.

Next Steps

Your environment is complicated, but protecting it from hurricanes doesn’t have to be. With just a little planning, businesses can implement one or more of the strategies discussed (backup, cloud backup, or cloud-based continuity) and limit the impact a hurricane can have on revenue opportunity and employee productivity. When choosing the protection type that is right for your business, keep in mind how much time your company would like to invest in managing the tools and how much time you can afford to be down. If you are unsure how much it costs your business when your applications and data are unavailable, use a simple cost of downtime calculator.

Ready to prevent hurricane impact? Unitrends solutions are pre-integrated and optimized with high-speed performance, deduplication, and predictive analytics needed to protect diverse environments. The Unitrends Cloud manages over 100 PBs of customer data in SSAE 16 certified cloud data centers in five countries. We offer a range of cloud retention, recovery, and continuity services for our backup customers.