A blog without a huge following sucks and if you have a blog you’ll understand. Bloggers are supposed to take their blog posts seriously by optimizing them. The importance of search engine optimization (SEO) is to make your blog known by online users. There are so many things that your blog can help you to achieve. Many businesses now have blogs they use as a marketing tool. Even the best online casino in the world now has blogs to help marketing. Here are tips to make your blog presence known.
1. Research on Keywords to Use
Keywords are vital in SEO, keywords can get picked easily by Google’s algorithm and your blog can appear on the top list of SERPs (Search Engine Result Pages). Finding keywords can be difficult when you do it on your own. There are keyword tools you can use such Google Adwords Keyword Tool and semrush.com. Using these two makes it easier to find topic’s keywords.
2. Use Keywords More Often in Your Content
After you find your keywords on related content you want to write about, use the keywords in few sentences throughout your content. Remember it’s not about writing keywords in your content but you should make whatever you are writing interesting to read. Put keywords in the title, headings, subheadings, and in each paragraph. Please do not overdo, the content becomes boring to read and always remember you’re writing for people.
3. Make Your Paragraphs Short and Precise
Short and precise paragraphs are interesting to read. Your sentences must not be too long; a maximum of 21 words is advisable. Always make sure that your paragraphs are structured in a way that makes sense.
4. Have Social Media Sharing Options
Social media always plays an important role in directing traffic to your blog. Including social media sharing options is helpful; readers can easily share your posts with their family and friends on social media pages. This will increase the number of readers visiting your blog.