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NetBase Drives Better Profits with Social Media Tools

Benefits of Social Media Tools

Social media marketing is one of the most popular forms of investment in digital marketing. It is how your business can become integrated into the online activities of your potential customers. While social media marketing is necessary for business growth, it is crucial that you spend wisely on it. It does not help your business at all if you are committed to an ineffective digital marketing plan. Social media tools ensure that your strategy is working in terms of improving public perception of your brand, dealing with any negative comments, addressing customer concerns and spreading the word about your business to as many people as possible.

Main Types of Social Media Tools

Depending on your business needs, there are various social media tools that you can choose from to take control of your digital presence. A combination of these resources can be the best way to stay tuned into your digital presence and make sure that you are going after new customers in an effective way. Things happen so quickly in the digital place. That is why it is so beneficial to be prepared with systems in place to catch any social media faux pas as soon as possible.

  1. Social media listening

This is a way to document the conversations that social media users are having in regards to your company or its activities. You can get an idea of whether you have a public perception problem or general areas for improvement for your brand.

  1. Social media monitoring

This is a bit more active tool than social media listening because it proactively looks for any fake accounts or negative information about your brand that gets posted on social media sites.

  1. Social media analytics

This is a more analytical tool that shows you in real numbers how your brand is faring on social media sites. It will tell you what posts had the best traction with potential customers and how your digital presence is improving over time, including whether you are gaining more followers of having more positive engagement with your posts.

  1. Social media posting

It is helpful to have a process in place for uploading new content and spacing out when you do so. Posting tools allow you to create content in advance and store it to be posted automatically at a later time.

Efficient Social Media Tools from NetBase

NetBase has more than 15 years of experience in providing brand-focused social media analysis in a long list of industries. It is the trusted provider of social media services so that brands can be sure that they are actively monitoring their social media activity and understanding how it is driving sales.

The thing that helps NetBase stand out in the crowded field of providers of social media services is that it never loses focus on the end game of investing in social media marketing. That is to drive sales. It breaks all of its reports down for clients in terms of how their efforts on social media are making a difference in their profits. Even better, NetBase wants to ensure that its clients are not overpaying for social media services that are not resulting in a commensurate boost in sales. This means that it quickly identifies which social activities might not be as profitable as they could be. Effective resource allocation in social media spending is the key way that brands make a real difference in profit margins. NetBase has the most accurate data to back up its recommendations and help clients make better marketing decisions.

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