Offset printing, also known as lithography, is a common technique that includes two main steps: spreading the desired image onto rubber rolls with the help of aluminum plates and then transferring it onto sheets of paper. The process allows Pantone colors, besides the traditional mix abbreviated CMYK (cyan, magenta, yellow and key). Even though a longer timetable caused by the creation of plates and probably the worst fallout resulted from a mistake that could ruin the entire batch represent the biggest disadvantages associated with offset printing, this old-school technique provides superior image quality at decent costs, especially taking into account that large volume commercial jobs exploit it the most. Even more, apart from working on any type of material, those who opted for this method got good value for their money. Thus, we cannot help but wonder: why do businesses today prefer digital printing for marketing materials like brochures and posters or other projects?
Digital booklet printing is the new kid in town that needs attention
Undoubtedly, digital booklet printing has become the modern ally to many small, mid-sized or large enterprises and taking into consideration the benefits, it should no longer come as a surprise. The advancement of digital technology alone should be a compelling reason for businesses to move forward and leave behind traditional operations. However, those who cannot give up on the old-school style should know that digital booklet printing comes with speed, reduced carbon footprint, print flexibility and prototyping option. The entire purpose of changing the traditional process of printing is to make it faster and easier by reducing the steps required for the job and this is where technology intervenes. Most businesses strive to increase their efficiency and digital printing comes in hand because it allows them to deliver the final product quicker. Taking into account that some people blame the rapid advancement of technology for the negative impact on the surrounding environment, those business owners who want to prove them wrong should know that this modern solution enables energy conservation.
Digital booklet printing is an effective solution for marketing campaigns
The majority of establishments need booklet printing for marketing campaigns. In fact, this modern solution seems to be more effective than other popular strategies because it allows customization and it compels the customer to react or respond. The main idea is that, apart from making the advertising materials adaptive for a specific target audience, business owners have the certainty that, since this method is not as intrusive as broadcast advertising or as annoying as internet adds that users end up blocking, it will reach out to the public and send out the action-oriented message. If done properly, digital booklet printing can help organizations inform customers regarding their products or services, vision, objectives and principles. When creating a booklet, one must determine its purpose, which can vary, from promoting an upcoming event and raising awareness about a new line of goods to helping the company build a brand. However, every single detail, from colors and layout to design and content is crucial because it determines the response received from the customer.
