Neil Patel Digital is a hot commodity that began operating in 2016, primarily helping clients with technical onsite SEO consulting services. Having evolved into a marketing agency, NP Digital might be just a few years old, but Neil Patel is hardly new to the marketing game.
He began studying and implementing SEO and PPC practices since his days as a teenage webmaster. Later, he became a globally recognized expert in content marketing and funnel optimization when two of the marketing software companies that he founded, KISSmetrics and Crazy Egg, emerged as industry leading brands – both for their products and for their blogs.
And all the while, he was turning down opportunities to work as a consultant. His personal brand was so powerful, it was attracting tons of qualified leads. Eventually Patel experimented with reselling leads and selling information products, but demand for full-service marketing management didn’t let up.
Patel’s fearless, hands-on approach has served him well. Today his own blog reaches over 8 million people per month. His company’s focus is to bring the best practices to each client and help them succeed. He often works with the biggest names in the online world, including Google, Facebook, Salesforce, Gawker and Expedia.
Patel might not spend much time in the trenches of company management or even account work, but he remains active on the strategy side of things. And Neil Patel Digital’s clients love the work that the agency does for them. Demand is so strong that in the average month, the San Diego-based company tacks on an additional $2 million to its MRR and hires another 18 employees, according to Patel.
Should you consider working with Neil Patel Digital? The short answer is yes. Here’s why.
Strengthening Owned Media Discoverability
It takes a strong online presence to get your business noticed. Every company struggles to be on the front lines. If you want to give your online platforms a boost, Neil Patel Digital is where you should go.
Search engine optimization (SEO) and content marketing are Patel’s strong suits. Compelling content informed by shrewd SEO research and practices will propel your business forward.
You Are Ready for the Long Haul
Working with Neil Patel Digital is a commitment. The agency doesn’t believe in patchwork fixes, preferring only to take on clients where the relationship is based on mutual trust and consistent improvement.
SEO performance lift, for example, simply can’t be observed over a handful of weeks or even months. NP Digital therefore works with each client on a year-plus strategies that, when approved, become the bases of contracts with clearly delineated scopes and terms.
Strengthening Social Media
Many companies have great content and SEO practices but lack a presence on social media. Trends in the social media arena change often. We see new platforms popping up and disappearing. We may not be aware of what social media platforms our target market prefers.
Source: https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
Neil Patel Digital has a great understanding of social media and how to best use it. The team can create a plan around how to best integrate paid and unpaid social media activity into your marketing mix.
Your Budget Is Squared Away
It’s probably a good idea to sort things out internally and turn to Neil Patel Digital only once you’ve got a marketing budget in hand. You won’t have to worry about hidden fees, as the NP Digital team will spell everything out everything in your contract, which means you’ll have zero questions about their honesty. Since your commitment will need to be for one year of activity or more, you need to have the funds earmarked and at your disposal.
There is also a monthly retainer that must be paid to keep the flow of work moving forward. The retainer goes toward the balance owed for work delivered. It’s impossible to predict what kind of budget you’ll need, since everything NP Digital does is customized to the needs of the customer, but this means that the fees will be aligned with the bespoke strategy that you close on.
Using Paid Media in a Smart Way
Banner ads, search ads, promoted social media posts and other forms of paid media can be a top-performing growth lever or it can be a budgetary black hole. Experts know how to identify and systematically refine the best combinations of ad channels, formats, creative, calls-to-action and targeting.
Neil Patel Digital focuses on helping businesses drive maximum business performance with paid media. They create and improve ads to increase conversion rates and you see a great return on investment (ROI).
Take Your Email to the Next Level
Email marketing may sound like a thing of the past, but it’s still a tool that is helpful to all businesses. Many find that their email list doesn’t grow or the campaigns don’t get the response they hope for.
Neil Patel Digital can help you re-strategize your messages, who you send them to, and when you send them. They will also help with increasing lead capture so that you can build better relationships with new contacts with shorter nurture processes.
You Are Okay With Travel or Video Conferencing
Neil Patel Digital has six offices located in places like San Diego, Utah, and Chicago. If you can afford a trip to one of these locations, that will be best. Working close with the team one-on-one is a benefit to communications and success.
However, not everyone is able to travel often, and the agency recognizes that. Video conference calls and teleconferences are available to keep communications clear. Making sure everyone is aligned is pivotal to success.
Ready to Make Big Changes
Neil Patel has trained his team on how to find solutions to big problems. When you choose to work with Neil Patel Digital, you are choosing to be ready to hand over the marketing to trusted experts.
You will still be able to approve all changes made, letting go a bit will also be necessary, to allow fresh minds to tackle the issues.
Conclusion
Hiring Neil Patel Digital is a good idea when your business needs a hands-on funnel refresh to move forward. Neil Patel has taught his entire team his strategies. As a result, when you work with his agency, you’ll receive the best kind of marketing service – no matter who you talk to. As long as you are looking for a marketing firm to work with and for a committed amount of time, you can’t go wrong.
