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What Does the Partnership Between PokerStars and Neymar Jr Means for the Brand?

An online poker cardroom operated by the Stars Group, PokerStars is probably the biggest online poker brand in the world. It offers an endless list of poker games and tournaments you can play both online and via downloadable software. The PokerStars brand produced a WSOP champion in 2003 (Chris Moneymaker), so there’s no question of its immense reputation among poker fans.

As the biggest brand in the world, PokerStars has always aimed at big ambassadors. The latest in the line is football star Neymar Jr, a perfect choice for the new PokerStars face.

Neymar Jr Joins the Table

PSG’s star striker has just joined the PokerStars brand, and one could argue that there’s probably no better celebrity for the site. An avid poker star himself, Neymar is just as good on the poker table as he is on the football field. His stature of a celebrity will certainly push the brand forward and bring PokerStars to new heights.

The partnership goes beyond usual photo shoots. Unlike other online poker sites, PokerStars gives you a unique opportunity to play against Neymar himself. He’s playing sporadically on the platform on selected dates, so if you fancy a game of poker against a football legend, PokerStars is the place to be.

What does Neymar bring to the platform? A lot, we could say. His stature will surely attract new players and seasoned high rollers too. The home of online poker offers unique opportunities for all types of players, including the best tournaments on the Internet.

Three-step tournaments with Neymar Jr are sure to lure new players in. Called Neymar Jr Fast Track at the Blowout Series, these tourneys offer Blowout Packages you don’t want to miss. The partnership promises further enticing possibilities on the poker platform, pushing PokerStars firmly into the mainstream.

Bringing the Platform Closer to Brazil

While PokerStars is certainly popular in the USA, there’s another market it has been aiming for for years – Brazil. Brazilians love to gamble, but they do it in local online casinos and other poker sites rather than PokerStars. By announcing the Neymar partnership, PokerStars will finally be able to enter the Brazilian market.

Alexandre Gomes won the WSOP Gold Bracelet in 2008. Brazilian poker players have won a total of 10 bracelets, with 7 of those coming in recent years. Yuri Dzivielevski is the first player from Brazil to win multiplier WSOP bracelets. The streak will certainly continue now that Neymar is on board.

Neymar’s global reach on media platforms will certainly bring PokerStars close to other markets too. He’s a real global football superstars with millions of fans who will certainly take a look at the platform. Even if you’re not a real poker fan, you might become one with Neymar encouraging you to join.

The partnership between the home of online poker and Neymar will blossom in the coming years. With poker moving online, we expect numerous new tournaments and other types of competitions headlined by PSG’s star.

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