Web2Market to Launch High Speed Hosting Plans Powered By Varnish

(1888PressRelease) April 30, 2015 – Despite continued innovation, online retail sites have become heavier and slower since 2012. According to a study from Radware Ltd., the median ecommerce page takes 10 seconds to load, compared with 6.8 seconds in 2012 – a 47% slowdown. This increasingly sluggish performance comes at a time in which consumer patience is waning. In recent surveys by Akamai and Gomez.com, nearly half of web users expect a site to load in two seconds or less, and they tend to abandon a site that isn’t loaded within three seconds. And 79% of shoppers who have trouble with a site’s performance say they won’t return again.

Even when users choose to wait, delays still translate into losses in conversion, page views and satisfaction. The Aberdeen Group reports that, on average, a 1-second delay in page load time causes a 7% loss in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. Viewed in financial terms, a site earning $100,000 a day could lose $2.5M in sales per year.With its importance to both user experience and the bottom line, improving site performance is an excellent opportunity


to drive meaningful change in your business.

Hosting has the single greatest impact on speed, and a high-performing platform should have less than a 500MS response time. For many merchants, that requires using a SaaS-based ecommerce solution that handles performance, security and availability for them.

About Web 2 Market


Founded almost 20 years ago by Brad Kort, Web 2 Market has grown into one of the largest ecommerce development and hosting firms in the country. We work with the Magento and AbleCommerce platforms to create sites that deliver competitive advantage. For more information call 1-708-653-3100, email info ( @ ) web2market dot com, or visit us on the web at http://www.web2market.com.

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