Marketing is one of the most important aspects of a company. It is essential for building a viable brand value for that company so that it can use it to sell their products and/or services to the public. Social media and other online platforms have given brands an excellent space and means to take their brand value one step ahead to the very next level. With the rise of online marketing often brands have grown to feel that they need not continue with their existing offline marketing, leave alone, start new ones. But that can be a blunder of a move. It is important to understand why companies should always strive to maintain a consistency and balance between online and offline presence.
Not everyone uses internet
It is absolutely not a wise idea to ignore the fact that less than 50% of the population of the world uses the internet which means that to over half of the world offline is the only way to reach. Even in the most developed countries, not a hundred percent of the people are internet users. Therefore, it is never a wise idea to rely completely and solely on the internet for your advertising and marketing purposes. It may not help you reach out beyond boundaries, but it definitely has a more penetrating and sustained impact in local marketing. Therefore, it is a good idea to invest some time in building an offline presence. This is why, even today, so many companies still choose to contact an excellent and high-quality printing service company to put up some ads, flyers or goodies. These go a long way as they etch your brand name in people’s minds.
Trust factor
Not many people buy products or services simply based on internet advertisement. It is often seen that people are wary of spending their money on something they saw in an ad on the internet. This fear can be associated with various factors such as quality, quantity, financial trust etc. People are usually more alert when it comes to a brand whose name they have heard only via the internet. They associate an offline front with more of a trustworthiness and stability as it appears more tangible which a balance of offline and online presence is why is a good idea. Offline presence helps you build up a trust which can go a long way in creating yourself a solid base of brand image. You can then use your online presence to expand and reach out beyond the base that you have already created.
Ways to build an offline presence
Printed ads
Print some ads, flyers or goodies to give people a feel of the brand that you are about to present. They etch your brand name in people’s minds and strengthen your offline presence a lot. A few companies allow you today to customize entirely your printed materials instead of using existing templates, which is an opportunity to differentiate your company’s brand image from the others.
Freebies
Who doesn’t love freebies! One of the best ways to attract attention is to give out freebies. You can either do it in the form of free sampling and giveaways or crank it up a notch higher and go for a lucky draw or a contest. It brings about positive engagement.
Events
Look around for opportunities for your brand to participate in events, be it in the form of actual presence or as event sponsorship. Events make people more relaxed and open to receiving your brand promotion. Moreover, the presence at an event helps people take you more seriously.
A strong offline presence along with a diverse online presence is deal for the growth of your brand.
