The video game industry is more and more fascinating, since technology is disrupting every little sector of people’s lives. In fact, this industry was never as accentuated as it is today. Technology advancements are the ones that allow the gaming industry to rise so visible in such a short time. Investors who are willing to put their money on gaming might enjoy big returns in the next few months. Technology expands, the gaming industry expands, the digital revolution is taking over the world – every detail contributes to capitalizing everything related to the technological era. Games are now used with all sorts of purposes, from marketing to improving the workplace in a company or for pure entertainment at a more advanced and realistic level.
The Gaming Industry will only Accelerate
Some people say that the gaming industry already reached a peak. In fact, it is only starting. The customer engagement grows because of the Generation Z. People who were born between 1990 and 2000 were already keen on games in their childhood, so there’s no wonder they continue to prefer games during their adulthood. Studies have shown that around 50% of today’s teenagers play video games for at least a couple of hours each and every day. Even though the numbers may sound alarming, this is the current digital culture and it will soon become mainstream. Moreover, the gaming industry will generate more revenue than ever, as games tend to be cheaper than cable television or other outdoor activities.
Companies to Keep an Eye on
Since gaming is a super fluid industry that generates huge profits, regardless of the current trends, it is important to track the progress of big names in this area. Take-Two Interactive is one of the promising companies this year. Their digital revenue after analyzing the quarterly financial reports beat their earning expectations. Their adjusted revenue reaches around $450 million. The famous Xbox consoles can’t be ignored either. Microsoft continues to grow, as their shares tripled this year. What helped Microsoft is their commercial cloud revenue and their hybrid offering in this sense. In the last financial trimester, Microsoft’s profit went up by 30%.
Microtransactions
The fuss around Electronic Arts and their microtransaction system is not over yet. The game developer was criticized for the microtransactions they included in their Star Wars Battlefront II game. Regardless of the critiques that the game developer received, the CEO Andrew Wilson stated publicly that EA will continue using microtransactions for their future games. That’s no surprise, considering that most of the company’s revenue comes from live services and only one small, almost unnoticeable amount comes from full game sales. EA was also accused of launching games that encourage gambling. A regular UK casino seems safer than Battlefront II that actually encouraged their players to invest in loot crates. EA seems to remain quiet lately, but new games are going to be launched soon so players should stay tuned to find out spicy details.
