TikTok is one of the most popular social media apps, and with over 500 million monthly users watching videos, it’s also one of marketing’s best-kept secrets. Everyone uses the platform for everything: from handy how-to videos to rising immigration lawyers like Alexandra Lozano Immigration Law offering her clients the help they need.
TikTok can be a fantastic platform for professionals to boost their growth, advertise their services, and reach the people who need help the most. That’s what Abogada Alexandra thinks, and she has seen some tremendous growth due to her innovative use of the social media platform.
Alexandra Lozano Sees Tremendous Growth With TikTok
TikTok is one of the key ways to reach modern audiences, and businesses and professionals that want to tap into that market ought to pay attention to that.
But it’s something immigration lawyer Alexandra Lozano, and her generation already knew: TikTok has the world’s attention, and for a good reason.
TikTok enables people like Alexandra Lozano to connect with potential clients and allows the people who need her services the most to find her. Not only that, it lets her speak to them directly and assure them that she is the right person to help them get a Visa.
How Alexandra Lozano Immigration Law Teaches Others
The reason TikTok is so popular is because of its ability to enable outreach to potential clients. When it comes to immigration law, those clients are usually the people who need help the most.
TikTok is no longer just for young people showing their strange talents, pranks, and lip-synching abilities. It is a resource for connecting professionals like Alexandra Lozano Immigration Law and the clients who need her.
As an immigration lawyer, Alexandra Lozano knew the competition for clients was going to be tough. She also knew plenty of people out there still did not have the legal representation they needed to help them stay in the United States.
She had to find a way to stand out. Realizing that the TikTok market was still fresh and largely untapped, she did what many professionals are now doing: she began producing TikTok videos, which enabled greater client outreach and more engagement.
Through TikTok, she could address future clients directly and help make them feel comfortable using her services.
Today, Abogada Alexandra can help people worldwide because of how she positions herself on social media.
Abogada Alexandra’s TikTok Tips For Professionals
Alexandra Lozano Immigration Law certainly isn’t the only one using TikTok to promote her business, but she is undoubtedly making a splash.
Many professionals could learn critical skills by following her advice on reaching clients and improving their relationships with customers. Let’s take a look at some of Alexandra Lozano’s advice on how to grow your professional TikTok account and get more traction with customers.
Be Your Authentic Self
Alexandra Lozano Immigration Law notices that her videos get more views when she is true to herself, her vision, and talking about the issues future clients care about most.
Always post original content that your target audience would find valuable, says Abogada Alexandra.
Have a Core Message
Most of the time, she says, your content should be related to your core message.
For Abogada Alexandra, that core message is reaching the clients and helping them obtain legal residence in the United States without having to leave the US.
She prides herself on helping clients settle their cases with minimal impact on their lives. To this end, professionals should use a professional TikTok account to help her trend daily on topics that matter most to her.
Quality Over Quantity
It’s important to stay trendy and post every day, or a few times a week at minimum, but the content should be meaningful and of high quality.
Don’t fill people’s feeds with sub-optimal content with too many hashtags fishing for followers. Try to help people and think about what you can share that will be of use to them and their lives.
Try to be impactful and think of questions your clients are likely to ask. Then, make videos that answer and address those questions.
Respond to Comments
This is one of the most essential points, says Alexandra Lozano, responding to comments and engaging with users is the same as engaging with potential customers.
If people are reaching out to you on your platform on their own, great, strike up a conversation with them. Ask them how you can help them with their needs.
Also, comment on other people’s posts relevant to your area. People will read your comments there and click back to your page.
